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AT&T pulls smartphone themed 9/11 tweet after mass outrage
One of America's corporate giants has discovered the hard way that company messages related to the anniversary of the September 11 attacks are probably better left alone
One of America's corporate giants has discovered the hard way that company messages related to the anniversary of the September 11 attacks are probably better left alone — especially when that message goes out on social media.
U.S. communications company AT&T posted a short message and image on its Twitter feed at 9:15 a.m. on Wednesday, the twelfth anniversary of the 9/11 attacks. The tweet read "Never Forget;" attached was a picture of New York with the "towers of light" where the destroyed World Trade Center used to stand. Inserted over top of the image was a picture of an arm holding a smartphone with the towers of light highlighted on the view screen.
The response to the tweet was immediate and visceral, with many on Twitter calling the move tacky and tasteless, and many more simply coming up with variations of the f-word to throw at the company.
http://twitter.com/MattRix/status/377846015002296320
The tweet quickly spawned the #ATTtragedies hashtag where people came up with ways that AT&T could have responded to other horrific events in tasteless ways.
Never Forget ... your ill-considered advermemorial.
— Farhad Manjoo 🥜 (@fmanjoo) September 11, 2013
The tweet was removed at around 1:20 p.m., just a few minutes after it started going viral. The company quickly responded with an apology.
On Tuesday, a golf course owner had a similar backlash after offering $9.11 discounts on 9/11.
Source: https://nationalpost.com/news/att-pulls-iphone-themed-911-tweet-after-mass-outrage
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